Sofitel
Encounters

French art de vivre has always held space for both spontaneity and refinement. I ideated a series that sits in that duality -  drawing from codes found in pop culture (White Lotus) and digital media. Through the use of characters, we blended polished aesthetics with a warm, witty tone. These contradictions turned everyday hotel moments into content people (literally) want to consume, promoted Sofitel’s product offerings, extended the “Where Free Minds Meet” brand platform, and debuted the brand’s TikTok account which quickly amassed more than 150k followers to date. 

Agency: Publicis Luxe
Service: Concept, Strategy, Copywriting