Haché

The Brief

Design and launch a baby brand from Ynsect and The City of Paris.        

Insights

1. Experience— The pandemic left consumers craving both support and flexibility from a wide range of resources, including the places where they shop and eat.          
2. Surrounding— There is a deeper reflection on the ethical and environmental impact of the food we eat, both at a local level and for the good of the planet.          
3. Innovation— Consumers will be able to empower their local communities by buying produce grown in urban farms, and put their values into action.          

Concept

A percentage-based catering offering that makes sustainability, sustainable.        

Brands as Disruptors (winning team) selected by Nicolas Bordas, Vice President International TBWA

Service: Concept, Strategy