Nike 
Cortez

UnMuted

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For this Nike x Boiler Room activation, I reinterpreted the “independents” narrative of the Cortez through a femme lens to drive the girls into the Nike fold.        

Femme, the queering or rebellion of femininity, but also “woman” in French, was activated through the Fête de la Musique and aligned with this narrative through the rave, lineup, and campaign shots.

In-House
Service: Strategy