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Lancôme

Olivia Rodrigo

 


Lancôme, a brand associated with traditional beauty standards, sought to transform and appeal to Gen-Z. Departing from their dated storytelling, the campaign announcement redefines tradition through Olivia’s hard-hitting yet feminine personality to attract and inspire a new generation of Lancôme consumers. 

Agency: Publicis Luxe
Service: Concept, Strategy, Copywriting