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Nike 
Cortez

UnMuted


For this Nike x Boiler Room activation, I reinterpreted the Cortez “independents” narrative through a femme lens - celebrating the rebellion and queering of femininity. 

Anchored by Paris’ Fête de la Musique, the strategy came to life through a curated rave experience, femme-forward lineup, and campaign imagery that positioned Nike as a home for this community.

In-House
Service: Strategy