📁 Rio Momo
                     
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        Lancôme
Olivia Rodrigo


Lancôme, a heritage beauty brand, sought to resonate with Gen-Z. Moving beyond traditional beauty narratives, this campaign redefines tradition through Olivia’s empowering story of self-becoming and authenticity.        

The creative activation strategy amplifies this personal power narrative, solidifying Lancôme’s relevance with a new generation.        

Agency: Publicis Luxe
Service: Strategy, Copywriting