📁 Rio Momo
                     
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acarlomomo@gmail.com                                                                           LinkedIn

        Lancôme
Olivia Rodrigo


Lancôme needed to speak to Gen-Z without abandoning its legacy. My strategy reframed the brand's identity through Olivia Rodrigo's story of self-becoming - letting her announce herself in a way Lancôme never would have, until now.

The creative activation strategy extends this personal power narrative through a triple-pronged framework.

Agency: Publicis Luxe
Service: Strategy, Copywriting